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About us

A distribution company built for the long term

Stallion is an Icelandic distribution company that builds long-term value through brands, agency and distribution. We invest in brands we believe in, develop them patiently, and bring them to retailers across the country.

Our vision is simple: to build durable brands and reliable distribution that stand the test of time — not fast hype, but trust that lasts.

Three pillars, one company

Brand ownership & development

We own and develop brands from the ground up — from concept and product development to marketing and sales.

Import & agency

We take on agencies for international brands and handle their import into Iceland, with full service throughout.

Distribution & sales (B2B)

We bring products to Icelandic retailers through strong, well-established retail relationships nationwide.