News

The latest from Stallion

Milestones, new brands and partnerships. We share the headlines from our operations here.

Latest

Chad Grooming starts selling in six Lyfjaval pharmacies

Chad Grooming products are now available in six Lyfjaval pharmacies — the brand's first step into the pharmacy channel.

Chad Grooming stands with the Icelandic Cancer Society in March 2026 — a dedicated partnership supporting the fight against cancer.

The Chad Grooming range will be available in eight Krónan stores nationwide from 1 March.

A new Petria pet store opened at Strandgata 32 in Hafnarfjörður in September 2025 — everything for dogs, cats and small pets in one place.

Icelandic dog treat brand Loppa went on sale in Luxembourg in 2025 — the brand's first step beyond Iceland.

Sales of Naturea began in autumn 2024 — natural pet food made from clean ingredients for dogs and cats.

Marketing agency Key of Marketing was established in 2018, laying the groundwork for the marketing behind Stallion's brands.